10.02.2017 | Article

Yellow – Colour of Multiple Meanings!

Yellow – a very interesting colour with multiple and sometimes conflicting meanings and effects. It is the colour of sunshine, ripe lemons, sunflowers and gold. It can range from light yellow to very dark yellow, and everything in-between.

Yellow – The Colour of Multiple Meanings!

Yellow – The Colour of Multiple Meanings!

 

Positive Meanings and Effects of Yellow

On the positive side, yellow stands for hope, freshness, happiness, positivity, clarity, energy, optimism, enlightenment, remembrance, intellect, honour, loyalty, and joy. It can stimulate our brain and improve our mental thinking. Surround yourself with a little yellow if you need a spark of creativity, are trying to find new ideas and looking for inspiration.

Are you trying to remember what you did last week? Perhaps look to the colour yellow to help activate your memory. Yellow will boost your communication, and help you build confidence in yourself. Are you feeling a little ‘blue’? Yellow will uplift your spirits and give you enthusiasm for life again.

School and street signs use the combination of yellow and black, as bright yellow is an attention getting colour, and this is one of the easiest colour combinations to read and see from long distances.

Other positive meanings associated with the colour yellow:

  • Traditionally, yellow ribbons were worn as a sign of hope as women waited for their men to come home from war.
  • Today, yellow ribbons are still used to welcome homes loved ones.
  • The term “mellow yellow” stands for laid and relaxation.

 

Negative Meanings and Effects of Yellow

On the negative side, yellow stands for being critical of self as well as others, a lack of compassion and showing cowardice and deceit. A dull or dingy yellow may represent caution, sickness and jealousy.

If you are prone to anxiety and are easily agitated, the colour yellow can make this worse as it is seen as a fast vibrating colour. Yellow will cause you to feel more stressed during times when you are going through a lot of change in your life. Furthermore, fast moving yellow does not sit well with older people and babies (who cry more in yellow painted rooms).

Yellow also has negative meanings of duplicity, envy, jealousy, greediness, and, in the U.S., with cowardice. It is perceived as a childish colour by men. This fact is important for sales, as yellow is not a colour that should be used when marketing products to prestigious or wealthy men. Finally, too little yellow in your life can cause you to feel isolated, fearful, insecure and have low self-esteem.

Other negative meanings associated with the colour yellow:

  • Calling someone “yellow” or “yellow-bellied” is the same as calling them a coward.
  • The phrase “yellow journalism” is in reference to bad or irresponsible reporting.

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